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Progressive alternative newspaper Wisconsin Gazette ceases publication src="" width='250px' alt='Cover Page For Js' align='left' /> 19, 2018 | Updated 3:43 p.m. CT Sept. 19, 2018 The progressive alternative newspaper Wisconsin Gazette will publish its final issue Thursday after nearly nine years in business.  The final goodbye issue will hit shopping at the rose newsstands Thursday while its website, , will continue through the election in November.  The news organization is folding because its management does not foresee a sustainable future for the publication.  The newspaper's publisher, Louis Weisberg, said the Gazette never broke even during its time in publication. The Gazette did not attract enough print advertising to sustain the publication and the owner, Leonard Sobczak, had been supporting the paper, Weisberg said.  "Without professional reporting, there can be no democracy," Weisberg said. "It pains me to be yet another example of a failed professional print product because — and this really held us off from closing — because we don’t want to increase the perception that it’s a dying industry. This is self-perpetuating. People say that it’s dying and it dies." The Gazette had been printing 28,000 copies of its free, bi-weekly publication shopping b h for distribution in the Milwaukee area. Its circulation was cut from 32,000 a few months ago when the Gazette stopped distribution in Madison. Weisberg said he received calls, emails and Facebook messages from readers that showed the audience was engaged with the publication.  The paper was founded as a news outlet serving Wisconsin's LGBT community. The Gazette expanded its mission as a progressive publication in 2014.

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Then he found another possibility. Just to the south, in Berkeley, Calif., an online news site called Berkeleyside had taken a new approach to the crisis in local news: Sell stock to its readers. It was wildly successful. The site’s direct public offering — a more intimate version of an initial public offering in which a company sells stock without an investment bank — began in 2016 and closed this year. It raised $1 million. “The D.P.O. just hit all the right buttons,” Mr. Atkinson said. “It allowed for longer-range planning. It provides for community ownership, community buy-in.” So, in what is believed to be a first shopping at costco for a local newspaper, Mr. Atkinson undertook a similar strategy for the four newspapers that make up his Sonoma West company, which have a combined paid circulation of 9,900: The Healdsburg Tribune, The Cloverdale Reveille, The Windsor Times and Sonoma West Times & News.

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